Richard Sauerman | The Brand Guy
A dynamic session where you’ll uncover the secrets of powerful personal and business branding that can set you apart and drive success in today’s competitive market.
Richard Sauerman is known as The Brand Guy and has been ranked in the Global Top 30 Brand Gurus since 2014 (ranked 13th in 2025).
He has 35 years experience working on brands at some of the world’s greatest advertising agencies (Saatchi & Saatchi, Ogilvy & Mather, DDB, McCann Erickson) as well as in his own business, from global brands (Coca-Cola, Microsoft, Levis, Streets, Toyota, Nescafe, Vodafone) to Australian brands (Arnott’s, CSIRO, QBE, Data61, Surf Lifesaving Australia, Breast Cancer Trials, Tourism Australia, Mortgage Choice) to start-ups (LeukBook, T-shirt Ventures) and pro-bono clients (Maturious).
He works closely with CEOs and Executive, HR and Marketing teams to provide guidance for rebooting and reshaping their brands and business, and he is an Advisory Board member for a fashion start-up.
Richard pioneered a new way to do branding, where everything you do and say as a business or organisation is driven by and aligned to your brand strategy and purpose: the way you do business, the way you treat your people, the way you treat your customers and suppliers, your products and services, as well as [and not just] your marketing communications.
Your brand is not something the Marketing Department adds to your business, your brand is the reason your business exists. Your brand is the Purpose, Vision, Mission, and Values that propel everything your business, company or organisation says and does. This makes branding a leadership matter, not a marketing one.
