West End Collection

West End Collection has been supplying the Jewellery Industry since 2002. With broad distribution across all categories of the industry, we offer Swiss watch brands such as Maurice Lacroix, Roamer and Jacques du Manoir, premium watch brands such as Maserati, Vivienne Westwood and Ingersoll, fashion watch brands such as Titan, ICE watch, Bering, Disney and Nordgreen. The famous jewellery brand Georgini is owned and distributed internationally by West End Collection, with distribution in Australia, New Zealand, the UK, Ireland, Switzerland, Canada, South Africa and Hong Kong. In early 2025, Laxmi Diamonds, one of India's largest diamond producers and jewellery manufacturers, bought 50% of West End Collection. This significant investment has lead to the development of a Custom Diamond Portal which allows Jewellers direct factory access to over 1,000 lab growing machines, a team of 70 Jewellery Designers, all with the local support of our staff across Australia and New Zealand. Factory direct pricing with local support. We will also be showing a vast variety of Show Specials in both Lab Grown and Natural diamond jewellery at this years Fair in our extended double booth with experts from our factory on hand to demonstrate and discuss all of the finer details of our manufacturing strength. We look forward to seeing you at the Fair.